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Event themes include:
Leadership
• Models for global sport business success
• Sport business success in a competitive consumer industry
• The governments strategic approach to australia’s sporting future
• Balancing long term objectives with short term priorities
• Managing and driving a broad range of stakeholder interests
• Issues and trends in club management
Change
• Governance leadership and management to drive an agenda of change
• Creating a culture of change – successful club turnaround management
• Changing with the Challenge
• Reflections on the changing future of strategic sport marketing
Growth
• Strategies to promote and manage growth
• Assessing the domestic and foreign advantages of internationalisation
• Creating a commercial cause: How commercial partnerships inspire change and leave a lasting legacy
Sponsorship
• The view from the boardroom: How the CEO views sport sponsorship & commercial partnerships
• Nurturing mutual growth by integrating brand marketing with sport
• The Sponsor’s Insight – Future directions in sport sponsorship
• Building closer and more secure relationships
Events
• Crafting the ultimate spectator experience
• Technology and Innovation; transforming the customer event experience
• Leveraging major events and developing sports industry exports
Investment
• Managing the commercial growth challenge and retaining integrity
• Reflections and forecasts for sports response to the economic times
• Successfully connecting gambling & sport
• The Broadcaster’s Insight – Charting the future for sports broadcasting & media
Media
• Charting the future for sports broadcasting
• Creating secure long term partnerships with broadcasters
• Multi platform consumption
• Digital Rights and Media Asset Management
• Is sport integral to broadcasting success?
• How digital TV will benefit sport broadcasting
Technology
• Planning and Implementing an end to end Sports administration and financial management system
• Adapting your ticketing strategy with innovative payment technology
• Maximising the revenue potential of stadia with technological investment
• Tracking your IT ROI
• Mapping the future of the IT function
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