Key Themes

Leadership & Change
Hear from industry leaders to get an insight into global success stories, sports strategy and how to balance short and long term goals.

Prepare your business to benefit and thrive in a changing environment by learning about the nature of change in the sports industry and the strategies employed to deal with them, hearing case studies of smooth change management and understanding when and how to direct change.

Growth
Unlock the best strategies for promoting and managing growth as well as understanding what growth could mean for your business.

Sponsorship
Enhance your tactics for gaining, retaining and getting the most out of sponsorship relationships – on both sides of the table.

Events & Stadia
Discover how to win bids, create the ultimate spectator experience and successfully manage even the largest of sporting events.
Learn about how to manage risk at even the largest of events and strategies for working with a city to ensure the smooth running of an event.

Investment
Get an insight into how Australian governing bodies allocate sports funding and review their investments. Learn how to build consensus on key performance drivers and make investment decisions with confidence.

Media / Social Media
Access the opportunities of social and digital media to enhance your media strategy and problem solving tools. Learn how to strengthen your business through transformation and repositioning. Understand the nature of how social media is shaping sports in 2011 and beyond, including key takeaways for applying it across Australia’s sporting landscape.

High Performance, Coaching & Development
Learn how your teams and players can affect the bottom line by hearing about current trends, innovations and best practice. Understand how to apply a business framework to achieve a high performance success, learn from the developmental pathways of sport experts and benefit from a facilitated break-out session to exchange knowledge and experience with fellow high performance, coaching and development peers.

Topics

• Balancing growth and sustainability
• Social responsibility in sport: engaging with communities
• The role of the coach in rising out of adversity & achieving success
• Accommodating the needs of broadcasters in stadia
• Athletes and Social Media – the new power communication tool
• Adapting your global Social Media strategy to local cultures
• Using Social Media as a issues management tool
• Using a business framework to achieve High performance and organization outcome
• Generating revenue through Social Media
• Truly sustainable events – environmental, social and financial
• Aligning the interests of players and stakeholders for optimum commercial returns
• Smooth change management
• Attracting the next generation of sports consumers
• Bringing your business into the mainstream
• How to measure managerial success and failure
• Identifying the key qualities of a coach
• Best practice in business & brand innovations
• Cultural Transformation & Re positioning of your brand
• Exploring the organization of an effective high performance support team
• How to win major event bids -  strategies for success
• Crisis management for large events
• The relationship between medal winning success and elite sport policies
• How to determine when & how to invest
• Using sporting events to transform a city
• Media rights - what to consider at review time
• What sponsors want from a relationship
• Building consensus on key performance drivers and performance barriers
• The cost of sponsorship vs. the cost of leveraging it
• Turning a participation only sport into a commercial success
• Sport as an engine for social regeneration
• Risk management, insurance and liability
• Sport gambling - how to maintain your businesses’ integrity while getting your piece of the pie
• How business models are evolving
• Building a global sports property
• Fan & community engagement