8:30     Registration and tea/coffee

8.50     Opening remarks from the chairperson
Prof Hans Westerbeek,    
Director,
Institute of Sport, Exercise & Active Living (iseal) Victoria University

9.00    International Keynote
Strategy and Leadership for Sustainable Growth in a Modern Sport Business
• How are sport business models evolving?
• What has been the experience at NASCAR?
• Is there currently a paradigm shift within the business of sport?
• How should sports be seeking to rationalize and innovate?
• What are the future challenges and opportunities?
Eric Nyquist,
Vice President - Strategic Development,
NASCAR (USA)

9.45    Keynote
V8 Supercars and how it’s become a dynamic player in the Australian Sport Business today
Tony Cochrane,
Chairman,
V8 Supercars

10.15 Gold Partner Address - Sports Betting
Brad Paatsch
General Manager Sport
Coffey Commercial Advisory

John Clark
Senior Consultant
Coffey Commercial Advisory

10.45     Morning Tea

11.15    Team Talk - Round Table
The role of the Head Coach in achieving success” What sets a ‘great’ coach and team apart from the ‘good’?
• Dissecting distinct approaches to management
• Assessing the ongoing evolution of coaching styles
• How are coaching methods being embraced by other organisations.
• How can team Coaches and team Corporate representatives work better together to achieve mutual success?
John Buchanan,
Australian National Cricket Coach (1999 – 2007)

Leigh Nugent,
Australian National Swimming Coach

John Fitzgerald,
OAM,
Australian National Tennis Coach

Innovation

12.00    Placing innovation at the heart of Golf
• Focusing on innovation to further your sports profile and appeal
• Working well with state governments to host major events
• Creating a carbon neutral championship
• Making sure you have the right venue and commercial partners for your international event
• How technology transforms sport consumption
• How does this relate to consumer engagement and participation strategies
Phil Ayres
Chief Operating Officer
PGA Australia

12.30    Technology and Innovation; Transforming the Business of Sport
• How technology is transforming sports and sports consumption
• How mobility is driving business value and organisational transformation at Tennis Australia
• What is the business case for investment in technology?
• Choosing the right partners
Chris Yates
Chief Information Officer
Tennis Australia

1.00     Lunch

2.00    AFL’s Illicit Drugs Policy – A Cutting Edge Approach
Adrian Anderson
General Manager - Football Operations
Australian Football League

Growth

2.30    Managing and Nurturing the Growth of Football in Australia
• Developing the Hyundai A League & Strengthening Football’s relationship with Australia and Australians
• Developing strong commercial partnerships
• Creating a synergy with the media
• Looking towards the World Cup Bid – how important is this to grassroots and league football?
• Taking a national approach to grassroots development
Lyall Gorman
Head of the A-League
Football Federation of Australia

3.00    Managing the Challenges of Growth
• A Culture of Change
• The Strength of Strategy
• A multiplier effect
• The Right Opportunity – but can you afford it?
Stephen Stanley,
Commercial Manager,
Hockey Australia

3.30    Afternoon Tea

Change

4.00     Leading Change - Rejuvenation Restructuring and Resurrecting
• Strengthening Sports relationships with its customers
• Communicating the challenge and the solution
• Working with your commercial partners
• Maximising value to sponsors, fans and attendees.
• Creating a synergy with the media
• Future challenges and opportunities for the ARU
Matt Carroll
Deputy Chief Executive Officer
Australian Rugby Union

4.30    Cricket – adapting to meet the needs of a changing market
Damien Bown
General Manager, Game Development
Cricket Australia

5.00    Streamlining sport to deliver more to a changing consumer climate
• Looking at the changes Australian Basketball has undergone
• How has the management of the sport adapted?
• What have been the results?
• Are there likely to further changes in delivery?
• Future challenges and opportunities
Michael Haynes
Chief Operating Officer
Basketball Australia

5.30    Drinks sponsor presentation
Ian Anderson,
Chief Financial Officer,
Australian Football League

5.40 - 6.40 Close of Day one and Networking Drinks

9.10    Opening remarks from the chairperson
Prof Hans Westerbeek,    
Director,
Institute of Sport, Exercise & Active Living (iseal) Victoria University

Sponsorship

9.20     Keynote
The View from the Boardroom: Creating Synergies with Sport
• How does the Nike brand integrate with sport?
• How does Sport Sponsorship factor into overall business strategy?
• Working to create a cultural fit for Nike in the landscape of sport
• What are the global developments for Nike in sport?
• Assessing the future challenges and opportunities
Brant Hirst,
Sports Marketing Director,
Nike Pacific

10.00   Keynote Roundtable
The Sponsor’s Insight – Future Directions in Sport Sponsorship
• Creating secure long term partnerships with the sport industry
• Factoring sponsorship into the marketing mix
• How organisations get maximum leverage from sponsorship
• What is the best way to approach a potential sponsor?
• Ensuring accountability and ROI
• How will sponsorship look in the future?
Jann Kohlman
Group Manager Sponsorship & Community Programs
Optus

Jeff Tucker
General Manager – Trade Marketing Communications
Coca-Cola Amatil

Daniel Preiss
Sponsorship Manager
Panasonic Australia

Chris Maxwell
National Sponsorship Manager
Foster’s Group

10.45     Morning Tea/Coffee

11.15    Keynote - Platinum Partner
Financially & Environmentally Sustainable Synthetic Surfaces
Dr Martin Schlegel
Managing Director - Advanced Polymer Technology Australasia
Director - Sports Technology International 

Media

11.45    The Broadcaster’s Insight: Delivering the Next Generation for Sports Broadcasting
• Creating secure long term partnerships with the sport industry
• Is sport integral to broadcasting success?
• Developing and delivering value to commercial partners
• Assessing 3D sports Broadcasting
• What are the future challenges and opportunities?
Ian Paterson
Sales Director - Network Sport
Nine Network Australia

Development

12.15    Sport for All - Strengthening and Supporting the Development of Women in Sport
Moya Dodd
Vice-President,
Asian Football Confederation & Board Member Football Federation Australia

12.45    Lunch

1.30    Business v Sport - What’s the difference?
• Customers v Fans
• Shareholder v Stakeholders
• Sales v Membership
• Investors v Sponsors
• Market Share v Hearts and Minds
• Public Relations v Community Relations
• Advertising v Media Management
• Quality Control v Quality Content
Graham Annesley
Chief Operating Officer
National Rugby League

2.00    Developing Sport and Retaining its Integrity
• Identifying the role of the Australian Sports Commission
• How organised sports will remain relevant to Australian communities
• Embracing change – professionalism, commercial practices, and new technologies
• Sport for all – broadening access
Greg Nance
Director of Sport Performance & Development
Australian Sports Commission

2.30 The business of ‘social sport business’
• How the commercial market is taking over some of the traditional roles of organised sport
• Delivering sport to achieve social advances
• Comparing organised sport with the commercial providers
Prof Hans Westerbeek,
Director,
Institute of Sport, Exercise & Active Living (ISEAL) Victoria University

3.00    Afternoon Tea

Culture

3.30    Culture as a Competitive Advantage
• Linking surfing culture, brand and commercial opportunity
• Creating close partnerships with major surf-centric brands and ensuring this reflects positively back on the sport?
• Managing shifting attitudes on surfing and surf culture
Andrew Stark
CEO
Surfing Australia

4.00    Installing, Driving and Fulfilling a Commercial Culture in Sport
• Profiling the change experienced and managed by Netball Australia
• Working with key stakeholders from the ground up
• Focusing on the bigger picture
• How has Netball Australia’s business model and practice adapted?
Marne Fechner
Chief Commercial Officer
Netball Australia

4.30    Finding the right Cultural balance for gambling in sport
• Working within regulation
• Reviewing new legislation
• Ensuring community responsibility
• Future challenges and opportunities
Andrew Harding
CEO
Australian Racing Board

5.00    Close of Conference